About Thule
Thule Group is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Active Life, Simplified — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport&Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (car seats, strollers, bike trailers,child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage, laptop- and camera bags). Thule Group has about 2,600 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2023, sales amounted to SEK 9.1 billion. Read more at www.thulegroup.com.
About the role
The Global DTC Director is responsible for shaping and executing a comprehensive DTC strategy that drives revenue, profitability, and consumer acquisition across both online and brick-and-mortar channels. This role requires a mix of strategic foresight and hands-on execution, focusing on aligning DTC initiatives with the broader business objectives. The successful candidate will lead efforts to expand the global DTC footprint, optimize performance through data-driven insights, and foster strong internal and external relationships. The role also includes forecasting and targeting responsibilities, with an emphasis on actionable insights, inventory planning, and clear communication with key stakeholders. As a leader, the DTC Director will inspire teams, collaborate with regional directors, and maintain a culture of urgency and accountability to ensure business success.
- Develop and execute a DTC strategy to achieve revenue, profitability and consumer acquisition targets
- Identify and leverage growth opportunities using data-driven insights to optimize both online and offline DTC performance
- Align DTC initiatives with overall business goals, ensuring consistent consumer experiences across all touchpoints
- Manage sales forecasting and deliver accurate monthly forecasts to support demand planning and inventory management
- Build strong relationships with internal and external stakeholders, ensuring quick action on opportunities
- Drive DTC expansion by prioritizing high-potential markets and maximizing short-term gains
- Oversee global e-commerce strategy and execution, driving digital marketing and performance marketing efforts across traffic-generating channels to optimize customer acquisition and fuel growth in direct-to-consumer markets
- Foster a culture of accountability within the team, ensuring alignment on actions, goals, and performance outcomes
- Coach and develop team, emphasizing strategic thinking, proactive relationship management, and operational excellence
- Collaborate with cross-functional teams (IT, Sales, Marketing, Supply Chain, Finance) to ensure DTC business needs are communicated and met
- Regularly report to leadership on business progress, future outlooks, and key performance metrics, aligning on priorities and next steps
About You
We are looking for a dynamic and results-driven professional with a strong background in Direct-to-Consumer business, particularly within fast-moving consumer goods (FMCG), fashion, sports, or outdoor industries. The ideal candidate will have at least 5 years of experience managing and growing DTC channels internationally, with a deep understanding of e-commerce, branded retail, and sales expansion. You should be an effective leader with the ability to motivate cross-functional teams, navigate complex distribution channels, and influence key stakeholders. This role requires an individual who is not only strategic and analytical but also highly focused on execution, accountability, and delivering measurable results.
- At least 5 years of DTC experience within e-commerce, digital marketing and branded retail
- Strong knowledge and expertise in e-commerce, branded retail, people management, and driving sales expansion
- A proactive “can do” attitude, focused on finding solutions, taking initiative, and maintaining a positive approach to challenges
- Proven experience in working with various distribution channels, understanding their dynamics and optimizing them for business growth
- Leadership experience across functions, driving decisions toward successful sales, marketing strategies, and long-term business growth
- Ability to make independent decisions that significantly impact the organization, while also motivating others
- High-energy, goal-oriented individual, driven by achieving results and pushing toward new targets
- Strong analytical skills, paired with strategic thinking and a commitment to accountability and delivering outcomes
- Adept at not only executing plans but also coaching and leading others to ensure collective success
Life at Thule
We believe in strong teamwork both within your own team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. We offer our employees both great freedom and responsibility. You will have the opportunity to work in an international environment with many contact areas and great opportunities to grow and develop. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it. If you want to be part of a thriving company with a strong focus on sustainability and innovation, this is the right place for you.
Application Process
This is a full-time permanent position based at the companys Head Office in Malmö, starting as soon as possible. This recruitment process is handled through E-commerce Recruit, should you have any inquiries about the position, please feel free to reach out to Zophia Karlsson at zophia@ecommercerecruit.se or Sanny Malmberg at sanny@ecommercerecruit.se
We evaluate applications continuously, so we recommend submitting yours early to be part of our review process. We are keen to see what you bring to the table!
